About Us

From Then
to Now

1995–2000
2001–2005
2006–2010
2011–2015
2016–2020
2021–2025

Nektar Natura was founded in 1995, when a visionary entrepreneur and an experienced food expert joined forces. Other key partners soon brought the expertise and support that fueled early growth.

The company has been redefining beverage experiences by combining natural products with advanced dispensing technology and world-class technical support. Our mission is simple: deliver solutions that create real value for our customers.
From humble beginnings in central Europe, the company has grown into an international group with a strong network of local partners across Europe and beyond.
What sets us apart is our integrated approach – developing our own beverages, designing dispensing systems, and providing end-to-end service tailored to the hospitality industry.
Guided by a culture of “people before capital,” we believe long-term success comes from mutual trust, responsibility, and collaboration.
Today, the second generation is stepping into the company, continuing a path built on trust, respect, and long-term commitment. As a family business, relationships are shaped with dedication and responsibility, guided by core values like creativity, reliability, and mutual trust. Success is seen not in quick gains but in stability, continuity, and partnerships that last.

With youthful energy and innovation, the next generation brings fresh momentum and ESG principles at the core, while the family spirit provides balance and consistency. Growth stays true to the company’s roots, with the same values remaining the foundation for every step forward.

Our Vision

The company’s vision is to become a leading global, customer-oriented, innovative company, where committed team members provide the most reliable and sustainable solution for serving drinks in the HoReCa segment.

Our Vision

The company’s vision is to become a leading global, customer-oriented, innovative company, where committed team members provide the most reliable and sustainable solution for serving drinks in the HoReCa segment.

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Our mission

At Nektar Natura, we are proud to support hospitality needs worldwide with premium quality customised beverages, state-of-the-art dispensing solutions and 24/7/365 field support. We are committed to continuous improvement and are industry leaders in quality, flexibility, durability, innovation and reliability. Firmly committed to serving each of our customers beyond their expectations – every time. In addition, we value our employees, maintain strong relationships with key stakeholders and prioritise environmental responsibility in our operations.

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We value our employees

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Serving each of our customers

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Continuous improvement

Our Values

Quality

Commitment to delivering products, services and experiences that consistently meet or exceed customer expectations. Our commitment to excellence is reflected in all aspects of our business.

Responsibility

Responsibility towards customers, employees, community and the environment.

Initiative

We actively identify customer needs and turn them into functional and sustainable solutions. Our experienced team excels in proactive and progressive thinking. We encourage taking responsibility, looking for opportunities for improvement and resourcefulness in solving challenges.

Creativity

We develop innovative solutions that add value to customers and the company. We foster a creative environment. We encourage employees to explore new ideas, perspectives and approaches to solving problems and contribute to continuous improvement and adaptability.

Cooperation

Collaboration is the key to success. Through joint efforts, open communication, and mutual support, we build a strong team that achieves top results. Together, we achieve more.

Our Values